Brands
A brand is a customer-facing identity under your account. Each brand has its own visual identity, fee schedule, payment configuration, and communication preferences. You can have multiple brands; for example, a 3PL operating different storefronts or a merchant with regional brands.
Brand list
Section titled “Brand list”Navigate to Brands in the main navigation. The brand list displays all brands as cards with:
- Brand name and display color
- Email and SMS notification status (enabled/disabled)
- Creation date
Click Add Brand to create a new brand, or View Details to open a brand’s detail page.
Creating a brand
Section titled “Creating a brand”Click Add Brand and fill in the following fields:
Identity
Section titled “Identity”| Field | Required | Description |
|---|---|---|
| Name | Yes | Display name shown to consignees on the payment page and in communications |
| Slug | Yes | URL-safe identifier used in API requests (brand_id field). Lowercase letters, numbers, and underscores only. Max 50 characters. |
| Logo | No | Brand logo displayed on the payment page. Accepts PNG, JPEG, WebP, or SVG. Max 2 MB. |
| Primary color | No | Hex color code used for buttons and interactive elements on the payment page |
| Secondary color | No | Hex color code used for accents |
Contact
Section titled “Contact”| Field | Required | Description |
|---|---|---|
| Support email | No | Shown on the payment page footer for consignee inquiries |
| Website URL | No | Linked from the brand name on the payment page |
Communication
Section titled “Communication”| Field | Default | Description |
|---|---|---|
| Email enabled | Yes | Send email notifications to consignees |
| SMS enabled | Yes | Send SMS notifications to consignees |
Payment
Section titled “Payment”| Field | Default | Description |
|---|---|---|
| Payment expiration days | 5 | Number of days consignees have to complete payment |
| Payment expiration day type | Working | WORKING skips weekends and holidays; CALENDAR counts all days |
Brand detail page
Section titled “Brand detail page”The brand detail page shows the brand’s identity and configured Additional Fees, with controls to add, edit, or delete fees. See the Fee Configuration guide for fee details.
Editing a brand
Section titled “Editing a brand”Click Edit on the brand detail page to modify any brand settings. Changes take effect immediately for new shipments and do not retroactively affect existing shipments.
Managing opt-outs
Section titled “Managing opt-outs”Each brand has an opt-out list accessible from the brand detail page. This shows consignees who have opted out of email or SMS notifications.
- View opt-outs: filterable by channel (email or SMS)
- Remove opt-out: delete an opt-out record to re-enable communications for that consignee
Opt-outs are scoped per brand; opting out of one brand does not affect other brands.